Giddy up: Beyoncé stuns in a fitted denim jumpsuit for a new ad for Ivy Park’s upcoming western-themed collection, Ivy Park Rodeo.
The yeehaw renaissance is still alive and thriving thanks to Beyoncé’s newest Ivy Park collection, Ivy Park Rodeo. In the latest campaign shot, Queen Bey, 39, rocks a fitted denim jumpsuit complete with a dark denim jacket and, of course, cowgirl hat. Because what’s a rodeo without a cowgirl hat? Not a very good one at all.The Instagram account for the singer’s athleisure clothing line shared the snapshot on Monday, Aug. 9. The Black is King artist sits atop a horse saddle against the backdrop of a western desert. The Ivy Park Rodeo collection, a collaboration with Adidas, will drop on August 19.
Beyoncé first announced the new collection with a short visual ahead of the weekend on her Instagram account. With cowboys, cowgirls, and horses abound, the rodeo-themed visual ad featured a slew of celebrity cameos, including actor Glynn Turman, model Paloma Elsesser, Swedish singer Snoh Aalegra, and country singer Orville Peck.
The singer also stars in the campaign visual and rocks a series of western looks that nod to her Texan roots, including revealing chaps, a pink and brown sports bra and leggings set with cow prints, and a denim mini dress.